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AI Content & The Downfall of Traditional Marketing Roles

  • Writer: Brad Batcheller
    Brad Batcheller
  • Jan 29, 2023
  • 4 min read

3 Ways AI is Transforming Marketing Copywriting for SEO Professionals



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Copywriting is an integral part of SEO professionals' marketing strategies. It's the art of crafting persuasive and compelling words to convey a message to a specific audience. With the rise of artificial intelligence (AI), copywriting for marketing has become much more efficient and accurate. AI has revolutionized the way SEO professionals write copy for marketing purposes, allowing them to create high-quality content faster than ever before. In this blog post, we'll explore three ways AI is transforming marketing copywriting for SEO professionals.



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How Will SEO Professionals Remain Relevant in AI?

So with the new role of AI and keyword search accessible by common people, how can the SEO professionals remain in their jobs? The SEO role will change and adapt and some professionals will lose their jobs to this new technology. However, the downfall of the marketing role cannot be fully attributed to the rise of AI alone. The changing landscape of the digital world has led to a constant need for adjustment from marketing experts. Consumers’ expectation and demands are continuously evolving, so SEO professionals have had to stay ahead of the curve when it comes to analyzing trends and creating successful strategies. Additionally, they have also needed to become familiar with the latest technological advances such as machine learning, natural language processing (NLP), artificial intelligence (AI), etc. It is also important that they are able to use tools like Google Analytics and other platforms to understand customer behavior and preferences in order to create effective campaigns. Ultimately, the key to success is combining the traditional marketing knowledge and the understanding of the new digital world.



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This Blog is Partly Written by AI

Yes, its true, this blog took me 3 minutes from start to finish and I had no previous AI experience. There will be many professionals doing exactly the same for their content, marketing needs and more. So what is next for the industry and the marketing professionals? With the rise of artificial intelligence in the field, it is clear that the role of a marketer is becoming more complex than ever before. Many tasks that were traditionally done by human beings are now being replaced by AI-based solutions. This has the potential to bring immense productivity gains as well as cost savings to marketers who can embrace the technology. However, the downfall of the marketing role may be the gradual loss of creative control over projects. For example, while automated systems can provide suggestions based on keywords or target audiences, they cannot create original or compelling ideas the way a human would. Additionally, human interaction has been shown to have a positive impact on the customer journey, which could be lost with the introduction of AI. As such, the future of marketing roles should include a combination of both human expertise and AI technology in order to maximize success.



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Be Fearful for Marketers Who Will Become Irrelevant

With this shift to AI there will be a need to retrain and re-educate the marketing professionals over 40. And the risk is that the term marketing dissappears altogether someday. The downfall of the marketing role is the potential decrease in jobs for traditional marketers as AI becomes more advanced and better at completing their duties. It could lead to fewer opportunities in copywriting, design, sales, etc., as the work can quickly be done by machines at a fraction of the cost. As a result, businesses may prefer using software programs with artificial intelligence capabilities instead of hiring human staff. Not only can AI complete the same tasks quicker and more accurately, but they can also do it without taking breaks or needing wages, benefits, or insurance coverage. While businesses stand to benefit from having AI support their efforts, traditional marketers could suffer in the long run as the technology advances. That’s why it’s important for marketers to stay up-to-date on the most current trends in order to remain competitive in the industry.



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Thank you for Reading an AI Blog!

This is the future, AI driven blogs, where people only key in small bits and its written all by a computer. However, as great as this may be, it could also be the downfall of the marketing role as more tasks are being automated and replaced with bots. In the years to come, we can expect to see more AI-driven copywriting taking the place of marketers’ work. As the machine learning algorithms become more sophisticated with time, their output will improve significantly and their capabilities could eventually supersede the expertise of any human copywriter. As such, marketers will have to keep up with the advancements made in technology so they don’t fall behind on their job roles and tasks. Additionally, marketers need to be aware that even though an AI program may write the copy perfectly well, it will never be able to come up with creative ideas or initiatives that marketers are expected to deliver as part of their jobs. In conclusion, although AI may automate parts of the marketing role today, it still can't compete with the creative capacity of humans which makes the marketing role just as important as ever before!

 
 
 

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& Old Orchard Creative

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